ProcureCon Direct 2018

August 21 - 22, 2018

Rancho Bernardo Inn, San Diego, CA

Contact Us: 1 (888) 482.6012

Main Day One – Tuesday, August 21, 2018: The Future of Direct Procurement

7:20 am - 8:20 am Registration and Breakfast

8:20 am - 8:30 am Welcome

8:30 am - 8:40 am Chairperson’s Opening Remarks

8:40 am - 9:00 am Keynote: Is “Procurement” Going Extinct? How Business Intelligence & Partnering Are Revolutionizing The Procurement Arena

Richard Crane - SVP Commodity Management Philips Healthcare
What if you were charged with leading people to create something so big, so complex, so powerful, so fast, and aimed at achieving a near impossible goal? The old paradigm of cost reduction and cost efficiency is ending, placing procurement professionals on the threshold of a new age and change. With recent advances in technology rendering procurement as we know it obsolete, revolutionary concepts being derived from these technological leaps are creating opportunities for direct procurement to transform their strategic purchasing function into forward thinking business partnering. When everyone else who tried before you failed, how can you bring direct in as leading partners in this new frontier? Dive into how:

  • Procurement reinvents itself to become the central, creative agent for business development
  • Digitization leads to diversified roles and procurement takes center stage
  • Going beyond a single hypothetic future calls for future proofing direct procurement to have the operational expertise behind Big Data, Industry 4.0, the Internet of Things

Richard Crane

SVP Commodity Management
Philips Healthcare

Given the rapidly changing business environment, the role of the procurement function and specifically the CPO will need to adapt and change. What will these teams look like and how will they serve their stakeholders? Has the CPO function really evolved as we expected? Leading procurement visionaries will share their thoughts on what’s next so that you can embrace, rather than fear, future changes. Gaze into the future of the CPO to help you plan for evolution and drive collaboration among leadership. 

  • The changing needs of the business 
  • Procurement as an influencer for enabling business innovation
  • Does procurement’s reporting structure need to change? 
  • Getting (or maintaining) the executive support you need to succeed
  • Improving connections with stakeholders to locate untapped sources of value 
  • Planning for the unknown
  • The impact of digitization & automation on the function

Jackie Sturm

Corporate Vice President/General Manager Global Supply Management
Intel Corporation


Shawn Malone

Vice President Sourcing
GE Appliances


Andy Weisel

Vice President, Direct Procurement and Center of Excellence (COE)

9:40 am - 10:10 am Keynote Presentation: Understanding Blockchain And How Emerging Technologies Will Enable The Digital Transformation Of Procurement

Jack Shaw - Executive Director American Blockchain Council
Blockchain is one of the most exciting new technologies in years, but its real power comes when combined with such other emerging technologies as AI, IoT, and 3D Printing: learn how the confluence of these technologies is going to affect sourcing and procurement processes and the talent required to manage them.

Jack Shaw

Executive Director
American Blockchain Council

10:10 am - 10:50 am Morning Networking and Refreshment Break in the Solutions Zone

10:50 am - 11:30 am Panel: Manufacturing Mega Trends: How Can Direct Procurement Prepare For What Lies Ahead?

Rob Hubbard - Chief Procurement Officer HB Fuller Cleber Mattos - Director, Procurement Gerdau
In the ever-pressing need to have things better, faster, cheaper and measurable, how does a procurement organization of the future prepare for these incredible advancements in manufacturing? Navigate your direct procurement trajectory in a new competitive landscape of manufacturing mega trends as you consider: 
  • How technology is going to play a big part in the future of Direct Procurement and creating opportunities for Ad Value
  • Using Drones & the Internet of things to streamline processes, assess risk in global/domestic sourcing, and connect supplier management data in real time
  • The implications of 3-D printing and localizing production within centralized and decentralized direct procurement
  • AI & its impact on the procurement

Rob Hubbard

Chief Procurement Officer
HB Fuller


Cleber Mattos

Director, Procurement

11:30 am - 11:50 am Supply Chain Transformation is Hard: Learn How General Dynamics Utilized Digital & Risk to Ensure the Success of Their Journey

Robert Burns - Director, Enterprise Procurement Solutions General Dynamics
General Dynamics Mission Systems is on a journey to transform their Supply Chain Procurement operations from its historically disparate and complex state to that of an effective and differentiating capability. In this discussion Bob Burns, Director, Enterprise Procurement Solutions, describes the path that General Dynamics undertook to ensure the success of their efforts in the face of organizational barriers. A defining feature of that path was to secure early wins for their program thru the application of digital technologies like big data amalgamation, Artificial Intelligence and mobility. These technologies applied to risk management, an area historically not served well, became a conspicuous representation of how far, fast and easy the organization can progress, thus spurring the organization forward in its continuing journey. 

Robert Burns

Director, Enterprise Procurement Solutions
General Dynamics

11:50 am - 12:10 pm Presentation: Unlock The Missing Links Between Data Convergence & Business Value

Steve Livernois - Vice President of Procurement- Direct Materials BD
As companies have amassed large amounts of data over the years, the challenges associated with categorizing data and making it meaningful have also grown. With big data at the forefront, take a deeper look at how advanced cognitive systems, predictive analytics, digital interfaces and portable data platforms are creating not just efficiencies in organizing all aspects of data, but how generating comprehensively accurate information will impact the role of procurement & its future implications on the supply chain. Be the agent of change by immersing yourself in:

  • How AI helps leverage big data and converts it into business intelligence
  • What your technology platform can do for you and are there any tools that can talk to your current systems
  • What data you will need, where it will live, and how you will access it
  • What the key features are that will drive user adoption & the necessary training to support
  • Direct’s new value proposition to suppliers and internal process partners

Steve Livernois

Vice President of Procurement- Direct Materials

12:10 pm - 12:30 pm Sponsor Session: Resilinc

12:30 pm - 1:30 pm Lunch For All Attendees

Track A: Internal Strategies

1:30 pm - 1:40 pm Chairperson’s Opening Remark

Track B: Global Strategies

1:30 pm - 1:40 pm Chairperson’s Opening Remark

Track A: Internal Strategies

1:40 pm - 2:20 pm Workshop: How Direct Can Optimize Its Relationship With Logistics, Engineering & Supply Chain To Drive Savings And Hit Targets
Unite with your colleagues to align is critical to SCM, Demand Planning, Engineering, Sales and Product Management. This workshop will help you:

  • Assess what needs to be measured: expected challenges, spend areas/ compliance, resilience to provide for stakeholder’s needs
  • How accurate is the forecasting, demand planning against product availability - What is the strategy related to key suppliers?
  • Establishing proper communications channels 
  • How to reassess your project pipeline on a continuous basis with changing business priorities
Each region’s continuing reputation as the ideal low-cost area to source suppliers is countered by a number of political and social concerns. In a rapidly changing regulatory environment that considers conflict minerals, global bribery acts & labor arbitrage, the need to be aware of controversy, fines and criminal sentences is more important than ever. Have an open dialogue as to how a face-to-face relationship with your offshoring suppliers is key for ensuring they’re as strategic as possible.

  • How do you qualify and source new suppliers
  • The significance of having a physical procurement team present in the region.
  • The best ways to manage risk influenced by the region & our political perspective on trade
  • How to prevent potential weak links in your supply base (socio-economic issues) that might damage your reputation
  • Uncovering opportunities for establishing a strategic global sourcing network across that region.

David Schultz

Chief Procurement Officer


Michel Mestrinelli

Director of Global Strategic Sourcing, Chemicals And Resins


Mike Brown

Senior Value Added Ingredients Sourcing Manager
Land O' Lakes Inc.


Brad Daggett

Global Procurement Manager
Bray International Inc.


David Vallejo

Senior Director, Business Networks
SAP Ariba

Track A: Internal Strategies

2:20 pm - 2:40 pm Presentation Hosted By: DHL Resilience 360

Track B: Global Strategies

2:20 pm - 2:30 pm Partner of ProcureCon Spotlight Innovation

Track B: Global Strategies

2:30 pm - 2:40 pm Partner of ProcureCon Spotlight Innovation

2:40 pm - 3:00 pm Presentation: Creating Visibility & Expanding Control Over Spend

Brent Perekoppi - Director, Global Strategic Sourcing (Direct) Herbalife Ltd
We all manage costs and spend; but do we recognize and communicate the full range of what we should be considering? An interactive discussion on the range of cost and spend categories we are considering within Direct Procurement, and how we can use this knowledge to increase our visibility and gain incremental control over our spend. Topics include: 

  • How a company defines spend and spend “ownership”
  • Maximizing cash flow and understanding the impact on returns.
  • How to use unmanaged aspects of spend to increase authority and visibility.
  • Which departments are involved as it relates to direct material sourcing and which department does the spend falls into 
  • Getting finance to get it down to the P&L

Brent Perekoppi

Director, Global Strategic Sourcing (Direct)
Herbalife Ltd

2:40 pm - 3:00 pm Case Study: Build A True World-Class Global Procurement Organization

Bryan Geha - Global Sourcing Manager First Solar
With procurement’s role becoming more integral to the overall functioning of the supply chain, it has further grown to significantly increase in complexity. As key trends drive an expanded set of competencies, stakeholders pressure firms to grow & diversify revenues. This creates an opportunity for procurement to grow its global presence. Learn how to mitigate risk that disrupts cost efficiencies via shared services. Generate transformative results for corporate policy, process & people by: 

  • Establishing a foundation & direction 
  • Executing the transformation & speed of implementation with minimal risks
  • Employing role recognition, policy, talent growth to catalyze innovation

Bryan Geha

Global Sourcing Manager
First Solar

3:00 pm - 3:40 pm Networking Break In The Solutions Zone

3:40 pm - 4:40 pm Interactive Roundtable Discussions

Alex Saric - Chief Marketing Officer Ivalua
We invite you to provide your insight as each roundtable is facilitated by a ProcureCon Partner. After 30 minutes, you will be able to choose a second topic to participate in!

Roundtable 1: Enabling Smarter Procurement   Hosted By: Alex Saric, Chief Marketing Officer, Ivalua
Roundtable 2: The Merging Of Indirect With Direct- Where Can Synergies Be Created 
Roundtable 3: Building The Bridge With Your Engineers: Aligning Manufacturing Planning To Direct Sourcing
Roundtable 4: Contract Compliance: When Creativity Converges With Closing Loopholes
Roundtable 5: Innovating With Latest Demand Strategy 
Roundtable 6: Best Of Both Worlds: Building A Unified And Agile Procurement Function During An M&A
Roundtable 7: How Should Supply Chain And Procurement Be Preparing Their Next 365 Days? 
Roundtable 8: The Viability of Outsourcing & When It Becomes A Necessity 
Roundtable 9: Using Machine Learning And Cognitive Artificial Intelligence In Your Procurement Strategy  


Alex Saric

Chief Marketing Officer

Track A: Strategic Negotiations

4:40 pm - 5:20 pm Interactive Presentation: Buying High Quality That Lasts: Capitalize On The Best Negotiation Tactics For One-Off Buys
Matt Markel - Director of Procurement WestRock
It’s a noble pursuit to negotiate pricing for a spot buy, but repetitively-used suppliers will detect your negotiating patterns. If you place orders even when they don't concede a discount, you'll have a hard time achieving consistent cost savings on one-offs buys. Collaborate together in our workshop setting for practical take-aways that help in achieving the best cost savings when suppliers have figured out your spot buy negotiation game. Discuss how to implement:

  • TCO & change management considerations
  • Deploying the best practices from the procurement toolbox to create operational efficiencies (including project management, performance management supplier discussions, continuous improvement opportunities)
  • Preparing for asset replacement or life extension

Matt Markel

Director of Procurement

Track B: Risk Mitigation & Management

4:40 pm - 5:20 pm Panel: Precision, Preparation & Execution: Mitigating Supply Disruption By Implementing A Comprehensive Risk Management Program
Ted Olshefski - Senior Manager of Direct Procurement- Strategic Sourcing Panasonic USA
Making sure your goods and services reach your customers in a timely manner is paramount to your organization’s viability. But what happens if there’s a disruption? Is your supply chain equipped to identify disruptions and adapt quickly to minimize the impact? During this discussion, you will identify risks that could impact your supply chain; understand the criticality of having a risk management program in place; and design a comprehensive program to mitigate future supply risks. 

  • How to measure, monitor and mitigate risks through a comprehensive risk management process
  • What types of technologies are companies to use to monitor risk in their supply chains? How is your SCM RM structured?
  • Risk is often mitigated with some combination of excess inventory, time, or resources. Which is the most important and how do your suppliers optimize this buffer?
  • At what point do you alert the CFO if there are problems
  • How do you plan for business continuity and resiliency

Ted Olshefski

Senior Manager of Direct Procurement- Strategic Sourcing
Panasonic USA

Track A: Strategic Negotiations

5:20 pm - 6:00 pm Case Study Interactive: Leveraging Your Single Or Sole Source Suppliers’ Loyalty While Retaining Your Competitive Edge
Ted Olshefski - Senior Manager of Direct Procurement- Strategic Sourcing Panasonic USA
Some companies have trouble separating the obvious benefits from the precarious position that single & sole source strategies place them in. Not only does the depending on one vendor for procurement become risky, but the vendor is also in a difficult position as they may have only one customer. If vendor relationships become difficult, or either company experiences financial pressures, then both companies will have problems continuing to trade. Learn how to nurture that interdependence between the company’s needs & supplier expectations through:

  • How is this relationship or partnership really functioning day-to-day? Are they ingrained in your business? Do they have a “seat” at the table? 
  • Preventing serious quality defects to the market reputation of the buying company.
  • Fulfilling fiduciary responsibility of remaining competitive by analyzing the cost of environmental degradation and a supplier’s monopoly for strategies on more powerful partnerships/ negotiations 
  • Considering a dual-sourcing strategy for specific computing-like products to formulate a broader strategy for a more preferred provider and tier 2 provider/distributor to help off-set forecasting failures due to non-inventory availability
  • Maintaining supply continuity & managing disruptions in the supply chain

Ted Olshefski

Senior Manager of Direct Procurement- Strategic Sourcing
Panasonic USA

Track B: Risk Mitigation & Management

5:20 pm - 6:00 pm Case Study Interactive: Money Quality & Time: How Procurement Can Ensure Quality & Materials Components
Sy Henderson - Director of Procurement Ingredients The Coca-Cola Company
Apart from strategies such as negotiating fixed prices along with periodical adjustments, establishing hedging initiatives and implementing advanced buy /sell processes, minimizing the risks of fluctuations in raw material prices is crucial. In reality, time controls quality: if given enough time, robust processes will be developed; quality controls the cost and robust processes will yield reproducibly high quality products. Evaluate the following: 

  • Finding new ways to model and manage supply markets to extract more value out of the supply chain
  • Assess critical steps for covering a broad spectrum of manufacturing processes and quality assurance
  • Understand the impact of risks associated with supply chain invalidation
  • How these strategies can be employed in heavily regulated industries

Sy Henderson

Director of Procurement Ingredients
The Coca-Cola Company

6:00 pm - 7:00 pm San Diego Luau

Aloha! Grab a cocktail and get swept away with the sound of island melodies. Don’t forget to grab a lei as you make your way through our tropical paradise.