How can direct brace for the unknown and create a strong SRM program?
Ask Joanna
The CPO's Corner
Question:
How can direct brace for the unknown
and create a strong SRM program?
Joanna's Answer:
In the first years of professional procurement, it was all about consolidating suppliers and using leverage to reduce costs. As more cost comes out of the supply chain, the projects and ideas that result from a good SRM relationship are the new places where value can be added and risk mitigated. SRM is the next treasure chest of opportunity.
Whether they realize it or not, companies are hugely dependent on their supplier community way beyond the quality and cost of the goods that receive so much attention. Other goals: diversity, social responsibility, data security, continuity of supply, innovation – none of them can be achieved without the right suppliers who are aligned with your company’s goals and will put their actions behind it. We have to mitigate risk and create new products and can’t do it well without supplier involvement. Hence SRM.
A Google search or a professional conference like ProcureCon can give you many examples of good SRM programs. Here are two keys to a strong program that can easily get overlooked:
Leading an SRM program is a “different” concept for many procurement professionals
While companies are good at identifying risk they often don’t follow up and actually mitigate it.
Really addressing risks and investing in long term outcomes requires a new skill set for the standard procurement professional. A much more strategic one, which our folks may not have the right capabilities for. Influence skills. Patience and fortitude to complete projects where value creation will be measured over time. You can’t take someone who has been measuring their success by calculating the near-term value of the cost reductions they negotiate and expect them to be taking the long view without good coaching and a realignment of their objectives. It’s a different kind of discussion.
SRM programs should not look the same across your supplier base
There are some nonnegotiable elements of risk management that need to be in place across all suppliers. They must all meet your requirements in data privacy, social responsibility, etc. Beyond that, supplier initiatives can and should look very different.
About Joanna

Joanna Martinez is a global procurement / supply chain leader and the founder of Supply Chain Advisors LLC. She is a frequent lecturer and blogger on procurement topics and also provides coaching, strategy development, training, and cost reduction opportunity assessment. Her clients range from Fortune 100 companies to technology startups.
As either regional or global CPO, Joanna has led transformation initiatives for companies in many different sectors: among them Johnson & Johnson (consumer products), Diageo (beverage), AllianceBernstein LP (financial services) and Cushman & Wakefield (real estate services, property management). She has also held client-facing roles, effectively giving her the opportunity to “sit on both sides of the table”.